Your brand doesn't need more execution. It needs direction.
I help founders and their teams clarify their brand, align their creative choices, and build a coherent direction.
A clear direction for a stronger brand.
When identity, campaigns, and content move forward without a shared framework, the brand loses coherence and impact.
I help you clarify the vision, set the creative principles, and give your teams a direction they can apply for the long term.
A clear vision. A consistent brand everywhere.
A creative direction only matters if it stays consistent across every touchpoint. I align the principles, the decisions, and the teams so the brand holds the same course over time.
Areas of expertise
Brand identity framework
Visual positioning, creative principles, palette, typography, and tone: a clear framework to launch or realign the brand without losing its coherence.
Existing brand audit
I identify the inconsistencies, friction points, and gaps between your brand's ambition and what it expresses today, then prioritize the fixes.
Creative team coaching
An outside creative direction to arbitrate, align, and move design, video, and marketing forward around a shared course.
One-off engagement
A targeted intervention on a specific creative challenge, with a clearly defined scope, decisions, and deliverables.
Method
Understand what's holding you back.
I look at what exists, without complacency.
Define the direction.
Positioning, creative principles, identity, and tone — set within a workable framework.
Hand off the tools.
I turn the direction into concrete tools your team can apply on its own.
Adjust over time.
Optional, to stay on course.
About
Over ten years defining and steering creative directions for brands, campaigns, and teams, from Canada to the Middle East. My approach comes from the field: clarifying a vision, arbitrating choices, and turning a brand intention into a coherent creative system. I also run a communications agency in Montreal; here, I work with you directly on art direction and creative consulting.
Trusted by these companies
See what I've helped bring to life.
Identities, campaigns, films, and content: a selection of projects I've contributed to, from defining the direction through to delivery.
